Website Advice
Carl and Reece invite your questions
Hi Carl and Reece
I run a small hotel and want to increase bookings this Easter. Can you advise me on some social media marketing tactics, please?
Sam
Creating compelling content is essential to attracting attention and encouraging bookings. Here are six tips.
- High-quality images and videos: Use professional photos and videos that showcase the best aspects of your event. Images of beautifully set tables, delicious food, and happy guests can draw people in an Easter break. Videos that offer a sneak peek into the event atmosphere can be especially engaging.
- Eye-catching graphics: Use graphics to make your ads stand out. Colourful designs or animations can catch the viewer’s eye as they scroll through the page. Make sure the graphics align with the theme of the event and maintain a consistent look with your hotel’s branding.
- Compelling headlines: Write headlines that grab attention and clearly convey the benefit of attending your event. Phrases like “Enjoy a spring break in style”.
- Engaging copy: Keep your ad copy short and to the point. Highlight the unique aspects of your event and include a strong call to action. For example, “Book your table now for an unforgettable holiday experience” encourages immediate action.
- Clear Call to Action (CTA): Make sure your CTA is clear and easy to follow. Phrases like “Reserve now”, “Join us”, and “Book today” can guide users to take the desired action. Include a direct link to the booking page to make the process seamless.
- User-generated content: If you have positive reviews or photos from past events, consider featuring them in your ads. This can build credibility and encourage potential guests to join in the fun.
Effective ad creative and copy can make your social media ads more attractive and influential, leading to increased interest and bookings for your seasonal events. Good luck!
Send your questions to: carl@hewittmatthews.co.uk
reece@hewittmatthews.co.uk