Did you know that having a Google Plus (+) profile helps to improve your website's rankings?
People outside the industry tend to think it’s just another social network but investing a little bit of time and energy into your profile and business page on Google+ can mean improved local search and visibility - especially for a small to medium-sized business.
If you have a product; something to sell or showcase online, you need to make it easy for people to find you. That’s why you invest in SEO - Search Engine Optimisation. Well, it won’t shock you to hear that Google’s got the majority of the market share when it comes to searching.
The content you post on to your Google+ page can rank in search results where your website may not. You see, each post has a unique URL and, when that content generates interaction, it can potentially rank in search results.
Remember, that no one loves Google more than Google and they love it when you play in their playground. And, let’s be honest, you want Google to love your business and the content you produce too.
Vic Gundotra, Ex Senior Vice President of Google and widely believed to be the man behind Google+ said “It’s really the unification of all of Google’s services, with a common social layer. There is 50+ such services that Vic Gundotra refers to here and some of them will be very familiar to you such as; Gmail, YouTube, Google Maps, Google Local, Google Earth, Google Docs, Google Apps and of course all of the other services that come with Google+.
So if Google have the market share when it comes to searching, Google+ could well be the glue that holds together our Google led internet: Which means great things for those on Google+.
All you have to do is maintain a profile on Google Plus - update content, upload images and links etc., share posts, follow your friends and family and people that inspire you.
If over 70% of the top 100 Interbrands are using Google+, isn’t it about time you started using it for your business.